Web Design

UI-UX Design

Digital has changed the game and it isn’t slowing down. It’s switched up the way customers interact with brands and it’s given brands a world of useful insights about consumer intentions to help them focus their marketing in better ways. Great news. But it also means your customers get access to a web of transparent information that they’ve never had before. Limitless choices. Relentless distractions. Ambitious marketing managers, CEOs, CMOs and business owners across America should already be taking steps to use the power of digital to their advantage. By understanding the complexities of an increasingly-connected online environment, you can make sure your target audience’s only choice and only distraction is you. That’s where we come in…

Our Customers

Helping formulate core values

We love understanding problems and research & data analysis help us objectively do so. We use a variety of research & analysis tools that can be tailored to your scope.

Customer interviews and user tests

Insight artefacts like affinity maps, card sorting & maps Use of data analysis tools like google analytics

User flows, prototyping & ideation design

We bring our insights into action and create valuable initial deliverables. Our aim is to keep our users in mind as we begin to ideate and etch out the initial framework for the product.

Site maps, user flows, diagrams and data visualisation

Brand & colour guidelines for internal & external stakeholders Differentiating from competitors with unique colour palettes

illustration

Usability & user testing

Web Design

  • We use design to get results which means creating intuitive solutions. Testing our designs through user testing of our low cost prototypes is an efficient way to gain feedback quickly.
  • Remote or in person user tests
  • Designing to web & application usability standards
  • Testing, capturing insights and iterating
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Digital Marketing

Google Ads

Google Ads can be great for many business types. We haven’t come across a business that wouldn’t work with Google Ads. Each business type and industry needs its own strategy. We’ve worked with hundreds of different businesses and know a range of strategies that can be executed depending on who we’re working with. We don’t believe in cookie-cutter approaches, everything will be tailored to your unique business.

1. Social Media Marketing

Expand Reach and Drive Engagement with Your Ideal Audience Social Media Marketing allows you to directly engage with your target audience, nurture new and existing customers and experience impactful business results. By delivering content of value to your audience, you can obtain your most profitable brand advocates. With a data-informed social media advertising and management strategy, you can drive growth and profitable customer actions while positioning your brand as a thought leader.

3. Paid Social Advertising

By leveraging your existing and prospective social audience, Paid Social Advertising can drive high-impact actions for your business. With the backing of extensive audience insights, our specialists will select the ideal platform, campaign mix and creative to nurture users through to conversion. Proficientea’s approach to Paid Social Advertising works to elevate brand visibility on the most relevant social channels, to get in front of the right audience when they are most likely to take an action and drive conversion.

2. Campaign Set up

You want to make sure your campaigns are set up to best practice, in a way that is suited to your business and your industry. There are a range of campaign settings and features that can be utilised to ensure your campaign is set up in the best possible way. We know what’s available, are kept up to date with the latest features and know how to use these features in a way that suits each individual business we work with.

4. Ongoing Management

Google Ads is not a set and forget strategy. Once your campaigns are live, they will need to be monitored closely. With our professional Google Ads management service, we are constantly culling irrelevant traffic from the campaign, as well as optimizing the best performing keywords. We’ll communicate with you every step of the way so you know what actions are being done to keep your account optimized and performing strongly.

Software & App Development

PLATFORMS WE DEVELOP ON

Android

Android app development

IOS

IOS app development

Hybrid

Hybrid app development

Web Apps

Progressive web apps